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Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert (Paperback)
Product Description
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (more…)
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing (Paperback)
Product DescriptionAdd the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. (more…)
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (Hardcover)
Product Description
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is (more…)
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money (Paperback)
Review
“…Anyone considering a web business will find this book valuable reading.” — Michael Warren, President; USA4SALE Networks, Inc.”…Anyone considering a web business will find this book valuable reading.” –Michael Warren, President; USA4SALE Networks, Inc.
Product Descripti (more…)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in news (more…)
Web Marketing For Dummies (For Dummies (Computer/Tech)) (Paperback)
Product Description
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows y (more…)
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing) (Paperback)
Product DescriptionFor businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, (more…)
Internet Marketing: With E-Commerce PowerWeb (Paperback)
Product Description
“Internet Marketing: Building Advantage in a Networked Economy, 2e” presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary (more…)
Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) (Paperback)
Product Description
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the “why” behind the “how” of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are develope (more…)
Internet Marketing: Integrating Online and Offline Strategies (Paperback)
Product Description
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. (more…)
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