How You Can Restore Your Online Reputation
A good reputation cannot be bought. This is why it is important to safeguard it especially in the age of social media. With the free-for-all access to post and comment in cyberspace, your business and your brand reputation are literally at stake. Simply put, if you don’t employ the proper reputation management techniques, you are defenseless against slander and libel, which can spread online in just a matter of seconds.
Who could these people be who would engage in defamation slander against you? You have your competitors, disgruntled and dismissed employees, and dissatisfied customers. Even one of your own staff under a different name can easily post offending content online that can severely compromise your reputation. Then there are people who simple get a kick out of engaging in defamation of character, whether against people, consumer brands or companies.
It is no wonder that protecting brand and company reputation online has become a preoccupation for many brand managers and corporate PR heads. It only takes a few minutes of offensive online content to be read by millions and unless you are vigilant enough to spot and recognize them, the damage could be done long before you could do anything about it. So what can brand managers and conscious PR executives do to protect and manage online reputation?
Initially, as a company, you can just sit back and relax. Let the damage disappear as time goes by. Besides, there is a high possibility that the negative remarks made about your brand or your company may not appear in the first few pages of search engine results anyway. This alternative though is not advisable because it does not really help you in managing the damage.
Another method is to bring the case to the courts. A lawsuit would be a good idea if you have the funds and all the time in the world. If the lawsuit is won, you can receive money as payment for damages, and the offensive content will be taken down. However, as mentioned earlier, it simply is too expensive and it eats up too much time. You also do not have the assurance of winning the case.
Third, you can do the most sensible online reputation management tactic and beat the offender in his own game. You need to launch your counter strike. Not with the same dirty tricks but with a few innovative tools and strategies such as search engine reputation management.
Along with SEO that has kept online marketers busy in bringing their online presence to high gear, there’s now the need for search engine reputation management to overtake the page ranking of an offending site. This technique can push it 5 to 10 pages down a search result where they won’t do any harm. Take the search engine reputation management initiative and let the offending site owner know you don’t take these things lightly.
If you think that online image and brand protection is not important, then think again! It’s one of the things that can make or break the business you’ve worked so hard to build. There’s no perfect time than now to have a contingency plan so you can keep your reputation intact and protected.
Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how we crush Internet libel in short order with our powerful libel slander repair, very effectively.
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