Choosing The Right Social Media Marketing Tools
Social media marketing tools aren’t just something that geeks fiddle around with. They’re an essential component of a professional outreach campaign which is a lot more than a single staffer typing out messages. The number of followers and friends to a popular account on the networks is mind-boggling, and it is virtually impossible to maintain all the relationships without using at least one good tool.
The exponential growth of the networks has resulted in a mini-boom in the tools area, and all kinds are now available for every kind of person and company on all the networks. There are some that are web based, while others can be run from desktops. Some have a single dashboard with one login to access all the accounts, while others just monitor and send intimations for each account.
The cost ranges from free to paid ones for enterprise users. An advanced tool will even track responses to messages and offer metrics measurements and help to calculate ROI. A few tools are for use only on a single network, while others even have multiple language options.
The kind of tool that’s best suited for a company will ultimately depend on the size of the company, the budget (if any) and team size allocated for social media outreach. For example, an enterprise level customer may feel the need for something robust like Spredfast. It is a Social Media Management System (SMMS) with an integrated panel to bring all the networks inside one window.
A message just has to be typed out once, and Spredfast will customize it for each network before sending it out. This ensures a bit of a distinct personality for the company on each of the networks, while team members don’t have to go about replicating the work. It helps that this tool is capable of measuring metrics and providing an overall ROI for the entire team’s efforts for all networks combined. Hootsuite is another choice that can fulfill most of these functions, but without the bells and whistles.
For small companies or individuals who just need one login to track all the accounts in a central dashboard, TweetDeck is a fine choice. On the hand, if a team of users wants to share a single account, CoTweet is the best tool to manage this kind of setup. It can track the activity of each member separately even when all are working on the same account.
Regardless of the choice, what’s important is that these social media marketing tools all offer a way to engage in proper conversation without being overwhelmed by increasing numbers. Every mention can be responded to and messages can be sent out far and wide with minimum effort, and with the ability to calculate ROI. Everything from company name and brand mentions to keywords can be monitored. This is not an optional choice, but something that has to be done in order to be successful with social media.
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